Field Research @ Avante is to have first hand feel and for determining the market pulse - prevailing situation to base marketrs' strategic decisions upon. It is to assist in devising methods and producing goods / services in accordance to the prevailing and projected market sentiments. It is essential to learn about emerging market trends. It includes - Field Survey (goods/services, consumer/customer), Collection & Collation of Data, Experiment Validation, Presentation and Evaluation of information.
We at Avante undertake market research and field surveys, for various sectors and segments towards Industrial research and surveys, Consumer research and surveys, Techno commercial feasibility reports and viability reports. We attach great importance to quality, confidentiality and cost competitiveness.
Field Research @ Avante provides the necessary primary information about the consumer to the marketer. In the process we :
- identify new opportunities in the market
- evaluate and monitor marketing actions, trends, impacts and consequences
- evolve better marketing programme to serve the interests of the consumer
- determine areas of attention, provisions and limitations.